Stop guessing
with your ad budget.
I run paid ads for local businesses in the UK, backed by a process built and proven managing campaigns across industries worldwide. Data and testing, not luck.
No lock-in contracts, no recycled templates. A system built around your numbers.
Why most local ads fail ↓Most local businesses aren’t losing customers because of a bad product. They’re losing them to bad ads, or to no ads at all.
Whether you haven’t run a single ad yet or you’ve got campaigns live right now, the pattern looks the same:
Money left on the table. Every day without ads built around your business is a customer going to whoever shows up first. Usually a competitor who’s already running them.
No real clarity. If you’re running ads, you can’t say what’s actually working. If you’re not, you have no way to find out without guessing and hoping.
One-size-fits-all advice. A generic agency retainer or a DIY template pulled from a video online. Neither is built around your numbers, your market, your customers.
No time to fix it, or to start. Running the business already takes everything you’ve got. There’s no time left to learn ad platforms from scratch, or to fix an account that was set up once and never touched again.
A process, not a guess.
Every account runs through the same four stages. Not because it’s rigid. Because it’s repeatable, and repeatable is what makes results predictable instead of lucky.
Audit
Whether you’re starting from zero or already spending, I dig into your business, your market and your customers (and your existing campaigns too, if you have them) to find exactly where the opportunity is.
Strategy
A media plan built around your numbers and your offer: channels, budget and messaging, not a copy-pasted playbook.
Launch
Campaigns go live with proper tracking from day one, so every result from launch onward is measurable, not assumed.
Optimize
Hands-on, weekly optimization. No “set and forget.” Budget keeps shifting toward what’s actually working.
Real brands, real industries, wherever the market is.
I don’t specialize in one niche, and my process isn’t built around one market either. Here are some of the businesses I’ve run paid media for:
Real clients. Real 5-star reviews.
Not polished quotes written for a landing page. Actual reviews left by people who hired me.
“One of the smartest decisions I’ve made for my business. I’d had multiple experiences with marketing companies before that didn’t deliver — with Thomas, I got exactly what I was promised.”
“We specialize in pool installations and luxury outdoor landscaping. Tried other marketing companies before — too expensive, and they didn’t bring the quality leads we want.”
“We run a personal injury law firm and needed someone who understood how important lead quality is in this industry. He improved our campaigns and, more importantly, brought in people actually looking for legal help.”
“We were spending money on Meta Ads without really knowing what was working. Thomas came in, cleaned things up, and completely changed the way we approached our campaigns.”
“A huge help with our home improvement campaigns. He understands how to target homeowners who are actually interested in getting work done, instead of just generating cheap leads.”
“We had worked with another marketer before who mostly just launched campaigns and left them running. Thomas actually pays attention to the numbers and makes changes based on what is happening.”
“I was skeptical after wasting money on agencies that promised a lot and delivered very little. Thomas has been different — transparent about the numbers, constantly testing, and actually cares about the results.”
“We needed more customers for our restaurant and wanted to make better use of Facebook and Instagram. Thomas helped us build campaigns that actually made sense for our business instead of just boosting random posts.”
“Thomas has been managing our real estate advertising and has done a great job. He understands that getting leads is only part of the equation — they need to be interested in the right properties.”
Questions people usually ask first.
Not at all. A lot of my work starts from zero. If anything, launching clean is easier than fixing an account with bad habits and wasted spend already baked in.
It depends on your industry and goals. We’ll go over real numbers on the call, not a generic minimum pulled from a pricing page. If it doesn’t make sense for your business, I’ll tell you directly.
No lock-in pitch. We agree on what success looks like up front, and you keep working with me because it’s working, not because you’re stuck in a contract.
Most of the accounts I take over had someone managing them. The issue usually isn’t effort, it’s process. The audit in step one shows exactly what’s being missed today.
Whichever ones actually fit your business and where your customers are: Google, Meta, TikTok or a mix. The strategy stage is where we decide that together, based on your numbers.
Then you walk away with a clear picture of what’s working, what isn’t, and where the opportunity is. Useful whether we end up working together or not.
Your competitors are already running ads.
The only question is whether they’re running better ones than you. Book a free 30-minute strategy call. Whether you’re starting from zero or already running ads, we’ll map out exactly where the budget should be going.
Free 30-minute strategy call
Live availability via Calendly · pick any open slot
- We look at your business and map out how paid ads could actually move the needle for it. If you’re already running them, we pinpoint exactly where the current setup is falling short.
- You leave with a clear next step, whether that’s working together or not.
- No slides, no pitch deck. 30 minutes, straight to the point.
Opens your scheduler in a new tab. No forms, no back-and-forth emails.